
Yesterday, I was reading the book ‘Never Eat Alone‘, by Keith Ferrazzi. In this book, there is a lesson about adapting our goals that I like to share.
Keith is a marketer at heart; He became the youngest ever CMO (Chief Marketing Officer) of Starwood Hotels and Resort (a Fortune 500 company). A few year later, he became CEO of YaYa Media.
He believed that marketing can and should direct all operational activities. Yet, throughout his career, he faced resistances from top management to let marketing play a bigger role in the running of the organization.
During his CMO tenur at Starwood Hotels and Resorts, he hit a low point in his career; his goal to restructure marketing globally was not supported by the new President then. He knew he wouldn’t be able to reach his goals at Starwood.
Keith knew he had to leave.
He decided the best way to make his dream come true is to become the CEO and run the company the way he believes it should be run. He reevaluated his dreams and wrote a 12-page mission statement comprising his key strengths and weaknesses. He wanted to become the CEO of a Fortune 500 company. However, the reality check turned out that Keith lack the qualifications to be CEO of any Fortune 500.
He consulted with his friends and advisors. One of them told Keith “you have to get over the prestige of working for a Fortune 500 company. If you want to be CEO, you have to find a company that you can grow with.”
That was exactly the advice that Keith needed. With that in mind, Keith adjusted his goals, and set out an action plan to network with the relevant people in the industry - people not from Fortune 500. Of the connections he made, it included people from YaYa Media. Months later, an opportunity in YaYa Media opened up for the CEO position and he took it - realizing his dream of bringing his marketing experience into the CEO position.
PERSIST ON YOUR DREAMS, BUT DON’T GET STUCK IN TRAFFIC JAMS
I often talk about setting goals and living your passion. I have to admit that this is not an easy thing to do. More often than not, life does not turn out as we plan it to.
However, Keith’s story is a good lesson for us - even as we strive towards our dream in a persistent manner, we must be flexible to adapt our action plans to changing times and prevailing forces.
When we set goals, we do not concern ourselves with ‘how’ to make it happen. Along the way, when actions are taken, we get feedbacks and see actual progress. It’s times like these that we need to reevaluate our approach to our dreams. It’s not the same as giving up, it’s about adapting. I know, it’s a fine line to draw - it’s subtle but very important.
To illustrate my point, I like to share an analogy: Let’s say you are going out on a car trip to a park. When you set off from your house, you planned on taking the shortest route you know. But during the journey, you heard over the radio that there’s a traffic jam up ahead. At this moment, you can choose to stubbornly stick to your planned route or you can switch to another longer route without traffic jam. Chances are, it makes more sense to change your route, and you still get to your destination (the park). The traffic jam is something that you don’t control, and there’s no telling how long it is going to take.
It’s all about adapting to prevailing circumstances. There’s no point in fighting against circumstances that you don’t control. You’ll only end up in self-defeat and more disappointment.
Do you think Keith would have succeeded as quickly if he had stubbornly stuck to his dream to become CEO of a Fortune 500 company?
(Photo by voltage)